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2010-01-20 - Director of Marketing $140-$165K - Plantation, Fl

Job Type: Other

Job Status: Closed

Job Description:This position is responsible for leading the Marketing team for our client. This includes overall brand stewardship and, the corporate identity, planning, creative and execution of all external communication (interactive, web and traditional media), all interactive aspects of lead generation, capture and conversion, market research, data analysis. To succeed in this position will require management of both long term strategic positioning and branding as well as shorter term promotional programs. The person in this position will play a critical role in shaping customer and prospect perceptions of the client and ultimately our success in achieving long term business goals. The position has lead responsibility for coordinating consistency of message and branding across all channels employed by our client, including (in addition to directly managed responsibilities) education, events, and sales support. While this position will not directly manage these functions, some of which will report to the COO and others of which will not, this person must create and own the creative platform and graphics standards employed throughout the company. The position is responsible for production vendors used by our client as well as internal designers and copywriters.

Skills/Requirements:ESSENTIAL JOB FUNCTIONS:

Develop and implement strategic communications plans that support achieving business objectives.

-Develop and produce interactive and traditional advertising that achieves strategic and tactical communication goals.

Own responsibility for our client's online presence including both customer acquisition and support.

Develop, implement and monitor the effectiveness of media plans targeting identified target markets.

Coordinate development of the client's creative platform and graphics standards that unify all of their communication communication. Lead process of compliance with those standards across all functions that employ them.

Produce collateral marketing materials and other branded communication.

Direct multi-media special projects such as videos and product demonstrations.

Demonstrate leadership as a senior leader of the our client's Marketing team, maintaining the highest levels of professionalism, collaboration, mutual support and cooperation within the team and with the Sales, Service and Product Management functions.

KNOWLEDGE, SKILLS & ABILITIES:

Ability to deliver all aspects of job responsibilities described above.

Excellent written and oral communication skills and demonstrate creative thinking.

Manage multiple projects under tight deadlines.

EDUCATION & EXPERIENCE:

College degree and 10+ years retail securities or commodities brokerage marketing experience or marketing communications role at brokerage firms targeting retail active traders, and a track record of accomplishment in the area of advertising management described in Essential Job Functions above. Excellent organizational skills, problem-solving and interpersonal skills mandatory.

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